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An identity system for a broadcast network
Brand & visual

An identity system for a broadcast network

On-air brand, show opens, promos. The award-winning run, framed.

Role
Creative direction, motion
Year
2019
Timeline
Client
01 — The challenge & positioning

What was actually broken.

Positioning statement.

Naming rationale.

02 — The approach

How it came together.

03 — The system

Built to hold together.

Primary lockup
Secondary / icon mark
Clear space & misuse
Display
Body
Mono / UI
04 — Where it lives

One system, every format.

The proof of an end-to-end system is that it survives contact with everything it has to run on.

Digital
Print
Environmental / motion
05 — Scale & handoff

Built to run without you.

What proves the system held up past launch.

06 — The outcome

Numbers first, polish second.

Contact

Let's make something good.

© 2026 JD Gargano · Goffstown, NH · Remote, anywhere