A hand-drawn maze series, framed

A pull from the 35-year practice. Shown, collected, and code-companioned.

Role

Illustration, art direction

Year

Ongoing

Timeline

Client

01 — The challenge & positioning

What was actually broken.

Positioning statement.

Naming rationale.

02 — The approach

03 — The system

Primary lockup

Secondary / icon mark

Clear space & misuse

Display

Body

Mono / UI

04 — Where it lives

The proof of an end-to-end system is that it survives contact with everything it has to run on.

Digital

Environmental / motion

05 — Scale & handoff

What proves the system held up past launch.

06 — The outcome

Contact