Generation Partners
Web Design
About the Client
Generation Partners provides equity capital to growth companies through buyout and growth equity investments. They target equity investments of $20 million to $100 million and pursue both majority and minority equity positions in growth companies. Generation focuses on technology-enabled service businesses with strong growth drivers and specialize in helping companies break through several hundred million in revenue.
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The Challenge
Modernize their site, reduce clutter and minimize the redundant copy and language used on the old site to create a more cohesive and compelling story.
The Strategy
Bring elements of each of the primary stakeholders personality into the site while still maintaining a certain level of professionalism and cohesiveness one would expect from an investment firm.
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